Data privacy

Logistics solutions by SW-Paratus speed up the flow of goods.

Privacy policy

Scope of application
This Privacy Policy is intended to provide information to users of this website about the type, scope and purpose of using personal data by the website operator pursuant to the Federal Data Protection Act and German Teleservices Act.

The website operator takes your data protection very seriously and treats your personal data confidentially and in accordance with statutory regulations.

Please take into consideration the fact that data transmission on the internet can always be subject to security loopholes. Complete protection against attacks by third parties is not feasible.

Access data
The website operator, respectively website provider, collects data on your accesses to the site and stores these as “server logfiles”. The following data are logged in this way:

  • website visited
  • time when accessed
  • volume of data sent in bytes
  • source/reference from which you are directed to the website
  • browser used
  • operating system used
  • IP address used

The collected data are only used for statistical evaluations and for improving the website. However, the website operator reserves the right to subsequently check the server logfiles to determine if there are specific indications of illegal use.



This website uses cookies. These cookies are set after logging on in the CMS backend area. In the case of normal use without logging on, cookies are used for registering your consent for specific cookies being stored in your browser. If you access our website, a DP cookie is stored in your browser where the consents from you or the cancellation of these consents are stored. These data are not passed on. The collected data are stored in the browser until you yourself delete the cookie or let it be automatically deleted by the browser. Cookies are small text files which are sent from our webserver on your browser and are stored on the hard disk of your computer. This does not involve the storage of any personal data, but instead just an individual pseudonym.

You can set your browser in such a way that it informs you about the placing of cookies. This makes the use of cookies transparent for you. Alternatively, you can also view this website without cookies. You can preset this in your respective browser. Please note that then some functions of the website may possibly be partly or completely no longer available.


Dealing with personal data
The website operator only collects, uses and passes on your personal data if this is allowed within the framework of statutory regulations or if you consent to the data collection.
All information which is used for determining who you are as a person and which can be traced back to you—i.e., for instance your name, your email address and telephone number—is designated as personal data.

Dealing with contact data
If you establish contact with the website operator through contact data provided, your data will be stored so that they can be used for processing and answering your inquiry. These data are not sent to third parties without your consent.


Use of External Services
Our website uses content from third-party providers. This can involve videos, fonts or scripts. In the section “Purposes for which personal data is processed and legal basis for the processing” we have explained in detail the respective purposes and the legal grounds which we use as a basis for these contents. For presenting the contents of the offers from third parties that have been used, for this purpose it is necessary that your IP address is sent to the respective provider. We have no influence on how the respective third-party provider uses your personal data. However, in the following we present you with an overview of all third-party services used by this website. Insofar as these are available, we present you with a link to the privacy policy of the third party, so that you can access information there on the processing of your personal data and inform you about a possibility for objecting if this exists.


External Service


Analysing Tools and Advertising

Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool which we can use for integrating tracking or statistics tools and other technologies on our website. The Google Tag Manager itself doesn’t create a user profile, doesn’t store any cookies and doesn’t perform any independent analyses. It is only used for administrating and playing the tools integrated by it. However, the Google Tag Manager does record your IP address, which can also be transferred to the parent company Google in the United States.

Google Tag Manager is used pursuant to Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in a rapid and uncomplicated administration of tools on its website. Insofar as appropriate consent was requested, processing is performed exclusively pursuant to Art. 6 (1) lit. a GDPR and Section 25, sub-section 1 Telecommunications and Telemedia Data Protection Act (TTDSG), insofar as the consent includes storing cookies or access to information in the user’s terminal device (for instance device fingerprinting) pursuant to the TTDSG. Consent may be withdrawn at any time.


Google Analytics
This website uses “Google Analytics”, which is provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) for analyzing the website usage by users. The service uses cookies–text files which are stored on your terminal device. Information collected by the cookies is generally sent to a Google server in the USA and stored there.

The IP anonymization is used on this website. The IP address of the user is abbreviated within the Member States of the EU and the European Economic Area. Through this abbreviation there is no longer a personal connection to your IP address. Within the framework of the agreement on order data processing which the website operator has concluded with Google Inc. this uses the collected information to evaluate the website use and the website activities and provides the services connected with the internet usage.

You have the possibility of preventing the storage of cookies on your device through making the appropriate settings in your browser. If your browser does not allow any cookies, it cannot be guaranteed that you will be able to use all functions of this website without restrictions.

Furthermore, you can use a browser plugin to prevent information collected by cookies (including your IP address) being sent to Google Inc. and being used by Google Inc. The following link takes you to the appropriate plugin:

Alternatively by clicking this link Click here to deactivate Google Analytics, you can prevent Google Analytics collecting data about you within this website. By clicking the above link, you download an “Opt-Out Cookie”. As a matter of principle your browser must allow the storage of cookies for this purpose. If you regularly delete your cookies, you have to click the link again every time you visit this website.

Here you can find further information on data usage by Google Inc.:


IP Anonymization
On this website we have activated the IP anonymization function. Through this your IP address is abbreviated by Google within the Member States of the European Union or in another contracting state of the Agreement on the European Economic Area before transmitting to the USA. Only in exceptional cases the full IP address is transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website Google uses this information to evaluate your use of this website, to compile reports on website activities and provide further services to the website operator related to use of the website and the Internet. The IP address transmitted by your browser by Google Analytics is not merged with other Google data.


Browser Plugin
You can prevent Google recording and processing your data by downloading and installing the browser plugin available at the following link:
You can find more information on the use of user data at Google Analytics in Google’s privacy policy:


Google Signals
On this website Google Signals can be used as an extension to Google Analytics, in order to have cross-device reports compiled. If you have activated personalized adverts and linked your devices with your Google account, subject to your consent to the use of Google Analytics pursuant to Art. 6 (1) lit. a GDPR, Google may analyze your user behavior across different devices and create database models, amongst other things on cross-device conversions. We do not receive any personal data from Google, but only statistics. If you want to stop the cross-device analysis, you can deactivate the “Personalized Advertising” function in the settings of your Google account. To do so follow the instructions on this page:

You will find further information about Google Signals at the following link:


Order Processing
We have concluded a contract with Google for order processing and completely implement the stringent requirements of German data protection authorities in the use of Google Analytics.


Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to play web adverts in the Google search engine or on third-party websites if the user enters certain search terms in Google (Keyword Targeting). Furthermore, targeted adverts (target group targeting) can be played on the basis of user data available at Google (for instance, location data and interests). As website operator we can quantitatively evaluate these data by, for instance, analyzing what search terms led to the playing of our adverts and how many of these adverts led to related clicks.

This service is used on the basis of your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25, sub-section 1 Telecommunications and Telemedia Data Protection Act (TTDSG). Consent may be withdrawn at any time.

The transfer of data to the USA is based on the standard contract clauses of the EU Commission. You can find details here: and


Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We can use Google Ads Remarketing for assigning people who interact with our online offer to specific target groups, in order to subsequently show interest-related advertising to them in the Google advertising network (Remarketing, respectively Retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with the cross-device functions of Google. This enables interest-related, personalized advertising messages which were adapted to suit you depending on your previous use and surfing behavior on a terminal device (for instance cellphone) to also be displayed on another of your terminal devices (for instance Tablet or PC).
If you have a Google account, you can object to the personalized advertising by using the following link:

This service is used on the basis of your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25, sub-section 1 Telecommunications and Telemedia Data Protection Act (TTDSG). Consent may be withdrawn at any time.

You will find further information and the data protection regulations in Google’s Privacy Policy at:


Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the aid of Google Conversion Tracking we and Google can recognize whether the user has performed specific actions. For instance, we can evaluate which buttons have been clicked and how frequently on our website and which products have been particularly often looked at or bought. This information is used for compiling conversion statistics. We find out the total number of users who have clicked on our adverts and what actions they have performed. We do not receive any information that we can use for personally identifying the user. Google itself uses cookies or comparable recognition technologies for identification.

This service is used on the basis of your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25, sub-section 1 Telecommunications and Telemedia Data Protection Act (TTDSG). Consent may be withdrawn at any time.

You will find more information about Google Conversion Tracking in Google’s Privacy Policy:


For analysis and marketing purposes SW-Paratus GmbH uses products and services which are provided by Visable GmbH ( in cooperation with them. This involves using pixel code technology to collect, process and store data in order to create at least pseudonymized, but where possible and appropriate, completely anonymous user profiles. Data collected, which may initially still include personal data, is transmitted to Visable or is collected directly by Visable and is used to create the aforementioned user profiles there Visitors to this website are not personally identified and, furthermore, no other personal data is merged with the user profiles. If IP addresses are identified as personal, they are immediately deleted. You may object to the processing operations described here with future effect at any time: Exclude visitor recording (note: link sets a 1st-party cookie for an opt-out).


Use of social media plugins
This website uses Facebook social plugins, which are operated by Facebook Inc. (1 Hacker Way, Menlo Park, California 94025, USA). The connections are recognizable on the Facebook logo, respectively the terms “Like” and “Share” in the colors of Facebook (blue and white). You will find information about all Facebook plugins in the following link:

The plugin establishes a direct link between your browser and the Facebook servers. The website operator has no influence on the type and scope of the data which the plugin provides to the servers of Facebook Inc. You will find information about this here:

The plugin informs Facebook Inc. that the user visited this website. Here there is a possibility that your IP address is stored. If you are logged into your Facebook account on this website, the aforementioned information will be linked with this.

If you use the functions of the plugin—for instance by sharing or liking—the respective information will also be sent to Facebook Inc.
If you want to prevent Facebook Inc. from linking these data with your Facebook account, please log out of Facebook before you visit this website.
Furthermore, this website uses the “+1” button from Google Plus. This is operated by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). If you visit a website which contains the “+1” button, a direct connection is established between your browser and the Google servers. The website operator therefore has no influence on the type and scope of the data which the plugin provides to the servers of Google Inc. If you click the “+1” button while you are logged into Google +, you share the contents of the website on your public profile.

According to Google Inc., personal data are only collected if you click the button. For logged in Google users, amongst other things the IP address is also stored. If you want to prevent Google Inc. storing this data and linking it to your account, please log out before you visit this website.

You will find information about the “+1” button here:


Data Protection Officer: